BattlegroundAI, an innovative AI-driven advertising platform, has launched its public beta to support progressive political campaigns, agencies, and causes. Designed by experts from the Obama campaign and leading global ad agencies, this platform aims to revolutionize how political ads are crafted, providing tools that enhance campaign effectiveness and efficiency.
Key Features and Benefits
- Access to Major LLMs: BattlegroundAI offers access to five of the largest Language Learning Models (LLMs), allowing users to create highly effective, platform-specific ads that surpass traditional human-drafted content.
- Real-Time Voter Insights: By partnering with polling organizations like Change Research, the platform integrates the latest voter insights, helping campaigns tailor their messaging around pressing issues with greater precision.
- Enhanced Security: The platform includes proprietary prompt engineering to prevent AI misuse and protect against negative tactics.
- Proven Efficacy: In a recent pilot, BattlegroundAI outperformed human-written ads, reducing cost-per-mille (CPMs) by over 18% and demonstrating significant potential to impact election outcomes.
Founders and Vision
- Maya Hutchinson: Former Obama digital staffer and co-founder, bringing deep political strategy expertise.
- Henry Cyranka: Former Spotify data scientist, offering advanced technological insights.
The platform aims to democratize access to sophisticated advertising technology, equipping smaller campaigns with the same high-powered tools used by national campaigns.
Support and Validation
- Grants and Investments: BattlegroundAI received a grant from Higher Ground Labs’ Progressive AI Lab in 2023 and secured additional investment in May 2024, highlighting its groundbreaking approach.
- Endorsements: Betsy Hoover from Higher Ground Labs praises BattlegroundAI for its potential to transform Democratic campaigning, especially in resource-constrained down-ballot races.
