Invoca, a leader in revenue execution platforms, has expanded its suite of social advertising integrations with new no-code options for Pinterest, Snapchat, and TikTok. These additions complement existing integrations with Meta platforms like Facebook, Instagram, and Facebook Messenger. This expansion aims to leverage AI-powered first-party data from phone conversations to optimize digital advertising across a wide range of channels. Marketers can now more effectively target their audiences, measure campaign impacts, and enhance revenue and return on advertising spend (ROAS).
- Enhanced Social Advertising Integrations
- New Integrations: Invoca now supports Pinterest, Snapchat, and TikTok, broadening its social advertising integration capabilities.
- Existing Integrations: Includes Meta platforms such as Facebook, Instagram, and Facebook Messenger.
- Addressing Critical Pain Points for Marketers
- Increased Ad Spend: U.S. social network ad spend is expected to rise by 13.5% in 2024 to $82.88 billion.
- Shrinking Budgets: Despite rising ad spend, marketing budgets are down by 15%, necessitating efficient use of paid media investments.
- Measuring Impact: Invoca provides offline attribution and audience targeting data to measure and optimize spend effectively.
- AI-Powered Audience Targeting
- Retargeting and Exclusions: Use AI to retarget past callers and exclude those who aren’t leads.
- Lookalike Audiences: Extend reach by targeting new, high-value customers similar to your most valuable callers.
- Complete Attribution and Accurate Measurement
- Call Analysis: Invoca attributes marketing sources and analyzes conversation intent and outcomes.
- CRM Integration: Revenue data from CRMs is used to enhance call data, providing a unified view of social ad performance.
- Optimizing Marketing Spend
- Real-Time Data: Passes call value data in real time to social platforms for better bidding optimizations.
- Increased Efficiency: Focus on high-performing campaigns and eliminate spend on underperforming ones.
- Cross-Channel Performance Data
- Comparative Analysis: Enables comparison of social advertising impacts with other digital channels like Google Ads and SEO.
- Strategic Decisions: Helps in making informed decisions to drive better business results.
Invoca’s latest integration expansions and AI-powered data solutions significantly enhance the effectiveness of social advertising campaigns. By providing more precise audience targeting, detailed attribution, and optimized marketing spend, Invoca helps businesses maximize their return on ad spend and drive better results across various digital platforms.