Built off nearly three decades of visual consultancy, Getty Images’ “Building Trust in the Age of AI” report outlines crucial guidance for brands grappling with the question: Should I be using Generative AI, and if yes, how and when?
Getty Images unveils groundbreaking insights in the report “Building Trust in the Age of AI,” shedding light on consumer perceptions of AI-generated visual content. Discover key considerations for marketers and communicators navigating the integration of AI-generated imagery into their strategies.
1. The Importance of Authenticity and Trust
- Nearly 90% of consumers globally seek transparency regarding AI-generated imagery.
- Authenticity remains crucial in consumer engagement, with ‘authentic’ images and videos playing a pivotal role in establishing trust.
2. Key Considerations for Integrating AI-Generated Content
- Is AI the Right Tool?: Assess the campaign’s core message and objectives to determine the suitability of AI-generated versus pre-shot content.
- Creativity as Indispensable: Emphasize human creativity in crafting campaigns to connect with consumers authentically.
- Focus on Authenticity and Transparency: Prioritize authenticity and transparency in AI-generated content, especially when featuring people or real products.
3. Safeguarding Against Risks
- Choosing Safe Tools: Opt for tools like Generative AI by Getty Images, which ensures commercial safety and indemnification on every image.
Getty Images’ report offers invaluable insights into navigating trust in AI-generated visual content. By prioritizing authenticity, transparency, and creativity, marketers can leverage AI tools effectively while building consumer trust and engagement.
