Privacy-by-design solution to propel AdTech innovation
Dstillery, renowned for its AI-driven ad targeting prowess, announces a strategic collaboration with Similarweb, a leading Digital Data provider and Intelligence platform. This partnership integrates Similarweb’s comprehensive web usage data into Dstillery’s ID-free® solution, revolutionizing behavioral targeting in the advertising industry.
- Privacy-First Targeting Solution: Dstillery’s ID-free® solution prioritizes privacy throughout the targeting process, offering advertisers a robust, privacy-by-design approach. By leveraging Similarweb’s dataset, Dstillery enhances its predictive capabilities while safeguarding user privacy.
- Augmented Predictive Capabilities: Incorporating Similarweb’s data enriches Dstillery’s AI algorithms, enabling a deeper understanding of aggregated internet journeys. This augmentation enhances the precision and effectiveness of ad targeting campaigns, optimizing consumer engagement.
- Behavioral Insights: Dstillery’s AI, trained on web visitation patterns, unlocks valuable consumer behavior insights. By comprehensively analyzing website visit data, the AI extrapolates real-life consumer journeys, transcending individual website content limitations.
- Collaborative Empowerment: Dstillery’s Chief Commercial Officer, Evan Hills, emphasizes the significance of Similarweb’s contributions in empowering Dstillery’s AI capabilities. The collaboration underscores a shared commitment to harnessing AI technology for practical business applications.
- Data Quality and Privacy: Benjamin Seror, Similarweb’s Chief Product Officer, highlights the importance of high-quality data in optimizing AI algorithms. Similarweb’s Digital Data ensures businesses benefit from AI advancements while respecting user privacy concerns.
Dstillery’s collaboration with Similarweb signifies a pivotal advancement in AI-driven ad targeting, emphasizing privacy-centric, data-driven advertising solutions. This partnership underscores Dstillery’s dedication to innovation and its commitment to staying ahead in the evolving landscape of digital privacy. With a track record of data science excellence and numerous patents, Dstillery continues to lead the industry in delivering cutting-edge advertising solutions.
