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Consumer Intelligence
Garbage In, Garbage Out: Why AI-Generated Content Needs Smarter Inputs
Artificial intelligence is transforming marketing, content creation, and strategy development, enabling brands to generate content at scale. However, as Francesco De Nittis, Manager at Human Centric Group, highlights in his latest article, many brands overlook a critical factor: the quality of AI inputs directly impacts the quality of its output. Without structured, insightful prompts, AI-generated content risks becoming technically correct yet uninspiring—a problem increasingly evident in social media, digital marketing, and brand communications. Read More
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