Consumr.ai, a leading provider of consumer intelligence solutions, has unveiled its new feature, “Audience in Motion.” This innovative capability allows brands to gain a deeper understanding of their consumers and predict future audience movements, significantly enhancing real-time intelligence and strategic planning.
- Introduction of “Audience in Motion”
- Advanced Predictive Analytics: Uses cutting-edge AI algorithms to forecast audience shifts.
- Enhanced Insights: Offers granular, deterministic data for better consumer understanding.
- Privacy-First Approach: Ensures compliance with GDPR and CCPA, safeguarding customer data.
- Complementary Features
- Existing Suite: Complements tools like Audience Resonance, Trends, AI Twin, and AdGenius.
- Real-Time Predictions: Accurately anticipates changes in audience interests and behaviors.
- Use Case Example
- Predictive Accuracy: Successfully predicted an increase in interest in “swimming” due to the Olympics, with predictions validated by subsequent engagement trends.
- Statements from Leadership
- Gautam Mehra’s Quote: Highlights how “Audience in Motion” supports strategic marketing decisions by anticipating audience movements.
- Platform Features
- Deterministic Data: Provides data derived from actual observed behaviors rather than sampled surveys.
- Ease of Use: Features quick implementation and instant insights for user convenience.
- Granular Insights: Delivers detailed information on audience behaviors and preferences.
The launch of “Audience in Motion” marks a significant advancement for consumr.ai, offering brands a powerful tool for anticipating audience behavior and enhancing strategic marketing decisions. With its focus on real-time intelligence and privacy, consumr.ai continues to lead in providing actionable consumer insights.
