Channel99, an AI-powered decision-making engine for B2B marketing investments, has introduced a new scoring technology that simplifies the evaluation of vendor effectiveness for targeting specific business audiences (target account list or TAL). This innovative scoring system provides comprehensive metrics to measure success, including reach, engagement, financial efficiency, and impact on the sales pipeline.
- Features of the New Scoring Technology:
- Comprehensive set of metrics: reach, engagement, financial efficiency, and sales pipeline impact.
- Free trial platform for customers to upload target account lists.
- Ability to rank and score vendors based on performance metrics.
- Advantages for Customers:
- Aggregated percentile rank to easily identify areas for investment.
- Objective assessment of vendor performance using an account identification network and view-through technology.
- 360-degree view of account engagement both on-site and off-site.
- Eliminating Vendor Bias:
- Objective, unbiased comparison of vendor performance.
- Normalized data for a level playing field.
- Accurate assessment of marketing investment and sales pipeline influence.
- CEO Insights:
- Ari Cignarale of Nomad Marketing praises Channel99 as a reliable source for understanding B2B marketing effectiveness.
- Highlights the convenience of a single platform to assess vendor performance.
- Comparative Functionality:
- Side-by-side comparison of vendors and channels based on key performance indicators (KPIs).
- Metrics include Targeting Efficiency, effective CPM, and impact on pipeline and revenue.
- Future Outlook:
- Founder and CEO Chris Golec emphasizes the importance of understanding vendor effectiveness by target account.
- Channel99’s AI-powered recommendations aim to eliminate guesswork in B2B marketing, providing insights on pipeline amount, sales velocity, and deal size.
Channel99’s new scoring technology marks a significant advancement in B2B marketing by providing a comprehensive and unbiased assessment of vendor performance. With its AI-powered recommendations, Channel99 helps businesses make informed marketing investments, ultimately enhancing financial efficiency and driving sales pipeline growth.
