Birdeye, the top AI platform for local brands, has launched two new products—Insights AI and Competitors AI—designed to provide generative AI insights and actionable recommendations. Announced at Birdeye View 2024, these products aim to help local brands outperform competitors and achieve market dominance through advanced AI business intelligence.
- Insights AI: Driving Growth with Targeted Intelligence
- Purpose: Insights AI offers brands a tailored AI platform to measure and benchmark customer sentiment, reputation, and online presence across both brand and location levels.
- Key Metrics:
- Sentiment Score: Analyzes customer sentiment from reviews and surveys to gauge customer perceptions across locations.
- Reputation Score: Tracks star ratings, review counts, and response rates to ensure a strong online presence.
- Listings Score: Enhances online visibility and local SEO by providing insights into business listings, Google Business Profiles, and keyword rankings.
- Features:
- Omni-Channel Signals: Aggregates data from reviews, surveys, and local SEO to offer a holistic view of customer sentiment, reputation, and discoverability.
- Industry LLMs: Uses advanced AI models customized for specific industries to interpret customer feedback accurately.
- Generative AI Summaries: Provides quick AI-generated summaries and insights to track business performance.
- Smart Recommendations: Delivers targeted, AI-driven suggestions for improving customer sentiment, reputation, and online presence.
- Industry Benchmarking: Compares brand performance against industry standards to highlight strengths and areas for improvement.
- Interactive Visuals: Offers dynamic visuals that simplify complex data for easy interpretation.
- Competitors AI: Outperforming Rivals in Local Markets
- Purpose: Competitors AI equips brands with tools to identify, benchmark, and analyze their competition, similar to high-level consulting insights.
- Features:
- Competitor Identification: Uses AI to automatically identify competitors by industry and location.
- Competitor Benchmarking: Compares key performance metrics against competitors to understand market position.
- SWOT Analysis: Generates AI-driven SWOT analyses to pinpoint strengths, weaknesses, opportunities, and threats.
- AI Summaries & Recommendations: Provides concise AI-generated summaries and actionable recommendations for strategic advantage.
- Competitor Reputation Tracking: Offers insights into competitor reputation to inform strategic improvements.
- Competitor Social Intelligence: Monitors competitors’ social media performance, including engagement levels, posting frequency, and audience growth, to refine social media strategies.
- Birdeye’s Vision for an AI-First Future
- Since its inception, Birdeye has committed substantial R&D investments to lead AI innovation. At View 2024, the company introduced AI data scientists capable of analyzing large competitive data sets to provide actionable business insights.
- AI Data Scientists and Assistants: New AI tools democratize access to insights typically reserved for Fortune 500 companies, offering advanced analysis and strategic recommendations to local brands.
Birdeye’s new AI products, Insights AI and Competitors AI, empower local brands with cutting-edge insights and actionable strategies previously accessible only to large corporations. By leveraging advanced AI models and tools, Birdeye aims to enable businesses to enhance customer experience, improve market positioning, and achieve a competitive edge in their industries.
