In a landmark validation of conversational AI's impact on business outcomes, Gupshup, the global leader in conversational messaging, has unveiled findings from a Forrester Consulting Total Economic Impact™ (TEI) study commissioned by Meta. The study quantifies the measurable benefits of Gupshup’s Conversation Cloud platform on the WhatsApp Business Platform—especially for retail and e-commerce businesses seeking to boost engagement, lead conversion, and revenue growth. Alongside the study, Gupshup and Meta have launched an ROI calculator, providing a fast-track tool for businesses to estimate their potential gains from deploying WhatsApp-powered customer interactions. Read More