AnswerRocket, a leader in GenAI-powered analytics, has announced an exciting go-to-market partnership with Kantar, the world’s foremost marketing data and analytics company. This collaboration aims to transform how brands access and utilize data, reducing the time required for insights and making valuable information accessible to marketing decision-makers at all levels.
Meeting the Urgent Need for Faster Insights
Brands today face mounting pressure to swiftly identify trends, uncover opportunities, and make data-driven decisions. By integrating AnswerRocket’s GenAI analytics platform with Kantar’s deep market knowledge and data expertise, this partnership promises to accelerate data analysis from days or weeks to mere hours or minutes.
Combining Kantar’s Market Knowledge with AnswerRocket’s AI Expertise
- Kantar’s Contribution:
- Market Dynamics and Consumer Behavior: Leveraging extensive understanding and proven methodologies.
- Data Management: Expertise in collecting, managing, and interpreting large volumes of data.
- Proprietary Frameworks: Use of models to generate actionable insights.
- AnswerRocket’s Contribution:
- GenAI Platform: Advanced platform powered by LLMs designed for efficient data analysis.
- Custom AI Applications: Tailored solutions to specific customer needs.
- Technical Support: Comprehensive support to ensure seamless implementation and system efficiency.
Through this partnership, Kantar will utilize AnswerRocket’s platform to develop custom GenAI assistants that integrate Kantar’s proprietary data and models, enabling brands to rapidly access and act on critical insights.
Proven Success and Advantages
- Proven Success: AnswerRocket has enabled brands such as Anheuser-Busch InBev and Cereal Partners Worldwide to develop and deploy custom GenAI analytics solutions within weeks, achieving a 40% productivity gain for Insights teams and reducing manual data analysis time.
- Advantages for Brands:
- Accelerated Time to Insights: Reduce data analysis time from days or weeks to hours or minutes.
- Enhanced Decision-Making: Gain advanced analytics to make informed and strategic decisions.
- Increased Operational Efficiency: Automate analysis and reallocate resources to core activities and innovation.
- Expert Guidance: Benefit from Kantar’s market knowledge and AnswerRocket’s technical support for effective GenAI implementation.
Leadership Perspectives
- Ted Prince, Chief Product Officer of Kantar: “AI and GenAI are not only enhancing our effectiveness but also providing a competitive edge for our clients. Partnering with AnswerRocket allows brands to interact with data and gain insights faster than ever, which is crucial in today’s fast-paced environment.”
- Alon Goren, CEO of AnswerRocket: “We are thrilled to collaborate with Kantar to expand the reach of GenAI. This partnership will help businesses unlock their data’s full potential and accelerate their path to actionable insights.”
