Alucio™, a rapidly growing provider of cloud-based software for the life sciences industry, has announced an expansion of its artificial intelligence (AI) capabilities within the Beacon platform. Beacon serves as a modern content activation and Healthcare Professional (HCP) engagement tool specifically designed for Medical Science Liaisons (MSLs), Medical Affairs professionals, and Market Access teams.
Challenges in Content Discovery
Field medical users, particularly within large biopharma organizations, often face challenges in quickly and efficiently finding the right scientific content for HCP meetings. Given the extensive volume of available materials, users frequently have to conduct extensive searches and use specific keyword combinations to locate relevant documents.
Innovative AI Solutions in Beacon
While Beacon has previously addressed these challenges with various search tools and content filters, the latest AI enhancements take the platform’s capabilities a step further. The AI technology will analyze various data points, including:
- Historical User Searches: Insights from past content searches and selections.
- Document Associations: Similarities between documents and their relevance.
- Content Trends: Trends observed within the field medical team.
By leveraging these insights, Beacon can recommend materials most likely to interest users, even if the source documents lack accurate or complete metatags. These tailored recommendations are displayed in an updated, user-friendly content dashboard, facilitating easier access for MSLs and other field users.
Continuous Improvement and Personalization
The AI-driven recommendations will become increasingly precise and personalized over time, as Beacon collects more user data. Importantly, suggestions are limited to approved content relevant to each MSL’s specific role and region, ensuring compliance and appropriateness.
User Experience Enhancements
“We’ve now made the content discovery and identification process within Beacon even easier for our users,” said Lauren Keyes, Alucio Director of Product Management. “This latest enhancement fully aligns with our ongoing product strategy to leverage AI to streamline content management activities and enhance KOL engagement on the platform.”
